B. Design -Product Design

B.Des. INDUSTRIAL PRODUCT DESIGN

Designing a Sustainable, Intelligent, and Human-Centered Future

About the Program

In an era where design drives every innovation — from electric vehicles to smart wearables and sustainable packaging — Industrial Product Design stands at the intersection of creativity, technology, and environmental responsibility.

At Sushant University, our Bachelor of Design in Industrial Product Design is crafted for the next generation of innovators — designers who not only shape products but also shape the way we live — addressing real-world challenges like climate change, responsible consumption, user well-being, and technological integration.

The course integrates digital product, design thinking, digital fabrication, sustainability, and artificial intelligence (AI) to empower students to design meaningful, future-ready products for global impact.

Students explore how form, function, and sustainability converge — learning to design products that are beautiful, efficient, and environmentally responsible.

Course Overview by Year

Year 1 – Foundation & Exploration

Introduction to Design Thinking
Drawing, Visualization & Digital Tools
Materials, Form, and Function Studies
Basic Prototyping Techniques
Design History & Culture

Year 2 – Product Development & Innovation

Ergonomics & Human Factors
Product Detailing & CAD Modeling
Manufacturing Processes & Material Technology
Sustainability in Product Design
Design Communication & Storytelling

Year 3 – Advanced Design & Industry Engagement

Smart Product Design (IoT, AI & Sensors)
Systems Thinking & Circular Economy
User Research & Testing
Industry Internship / Collaborative Design Project
Entrepreneurship & Design Management

Year 4 – Professional Practice & Portfolio

Major Design Project (Capstone)
Design Research Thesis
Brand Identity & Packaging Design
Portfolio Development & Exhibition

Key Features Advantages at School of Design

Future-Driven Curriculum

AI & Digital Design Labs: Explore AR/VR integration, simulation tools, and AI-based product modeling.
Design Studios: Equipped for ideation, sketching, and collaborative innovation.
Prototyping & Fabrication Labs: 3D printing, laser cutting, CNC milling, and vacuum forming facilities.
Material Library: Access to sustainable materials, composites, and industrial finishes.
Design Incubation Cell: Supports student start-ups and innovation projects.
Nodal Centre for IIRS-ISRO
Focus on low-carbon product design and sustainable materials.

Industry Partnerships & Real-World Learning

Live projects and internships with leading design studios, manufacturers, and tech start-ups.
Industry collaborations with experts from automotive, consumer electronics, home appliances, and lifestyle sectors.
Regular Design Thinking Bootcamps, Innovation Labs, and Industry Expert Talks.

Innovation Through Research

Encourages research-based design for market, user, and environmental insights.
Intellectual property rights and development of product at campus innovation.
Students work on sustainability-driven design research and user-centered prototypes.
Opportunity to publish or exhibit work at national and international design forums.

Design for the Planet

Commitment to eco-conscious design education aligned with the UN Sustainable Development Goals (SDGs).
Coursework promotes responsible design thinking and ethical innovation.

Eligibility Criteria : 10+2 (Any Stream) with minimum 50% marks

For Lateral Entry (2nd Year):

Completion of a minimum 3-year Diploma after 10th, or Completion of 1+ years of undergraduate study after 10+2 with at least 50% marks.

Accepted disciplines include (but are not limited to):

Interior Design, Architectural Assistantship, Civil Engineering, Computer Science, Fine Arts, Applied Arts, Sculpture, Fashion & Apparel Design, Mass Media, Photography, Advertising, Animation, Graphics, or other relevant allied fields.

Career Pathways

Graduates of Industrial Product Design from Sushant University are equipped to work across diverse sectors such as:

Product Design & Development (IT, Electrical, Building Design, UX-UI, Sustainable Materials, Automotive, Consumer Electronics, Furniture, Home Appliances)
Sustainable Design Consultancy
User Experience (UX) & Interface (UI) Design
Design Research & Strategy
Innovation & R&D Departments
Entrepreneurship / Start-ups
Academia & Design Policy
Product Testing