TITLE – OH LALA

STUDENT’S NAME - MELANIE KATHURIA (150BDESPD009)

PROGRAMME – Visual Communications

The purpose of this project was to create and design a brand using ART movement. Based on my research about how the clients get attracted to a product, I chose pop art to create a bakery brand.

A lot of deliberation has gone into choosing the name ‘OH LALA’ and the colour combinations used to give an expression for something attractive and desirable for all age groups. For the packaging I have used bold contrasting colours and patterns along with hand lettered quotes that give a personal touch and encouraging messages to the product for all occasions.

The product trendy, desirable and connects with people emotions to make it a success in the market.