BBA (Hons.) – 3 Years Programme
Bachelor in Business Administration (Honors)
(Marketing / Finance / Human Resource / Digital Marketing/ Fintech/ Business Analytics)
Full-time undergraduate degree programme nurtures students to hone skills to be part of the corporate league. The student explores opportunities to specialize in various domains of management. The areas offered as specialization are Marketing, Human Resource Management, Finance, Fintech, Digital Marketing and Business Analytics.
BBA (Hons.) Programme has been designed to expose students to basic Business Management and entrepreneurship practices. The main focus is to inculcate important principles of business planning, entrepreneurship concepts, business ethics and business management.
Eligibility :- Student completed 10+2 with minimum 50% marks.
Programme Details and Delivery
B.B.A (Hons.) Programme is delivered through modular programme divided in three stages further sub divided into a total of six semesters.
Basic Stage
Semesters 1 and 2
The modules studied at this stage provide a basic understanding of the industry and develop the skills, knowledge and understanding necessary both for successful learning in the work place and for advanced study in stage 2 and 3. This stage also prepares the students for the credits to be studied at University of Warwick.
Academic Enhancement Stage
Semesters 3 and 4
The modules studied at this stage lead to further knowledge building leading to academic enhancement of the students. At this stage students will study modules both at University of Warwick and Ansal University. They will be earning transferable credits by mandatorily taking courses at the University of Warwick campus in United Kingdom, which is a required part of the degree program. At the Warwick campus students would be involved in academic enhancement learning on one of the strategic areas like, “Game Theory’, ‘Information systems’ or ‘Digital Technology.’ On successful completion of the module students will be awarded a certificate and a transcript from Warwick University and will have earned the status of Alumni of Warwick University.
Advanced Stage
Semesters 5 and 6
This stage involves studying advance level modules along with a flexibility to study elective of choice – Marketing, Finance, Human Resource. They have flexibility of studying five out of six subjects as per their area of interest. In Semester five the students will also undertake a compulsory dissertation project in the elective chosen. This will help to consolidate researching, information compilation and presentation skills while developing the intellectual skills.
Total seats available: 120
