BBA (Hons.) – 4 Years Programme
Bachelor in Business Administration (Honors)
(Business Analytics/Fintech/Marketing / Finance / Human Resource / Digital Marketing)
Full-time undergraduate degree programme nurtures students to hone skills to be part of the corporate league. The student explores opportunities to specialize in various domains of management. The areas offered as specialization are Marketing, Human Resource Management, Finance, Fintech, Digital Marketing and Business Analytics.
BBA (Hons.) Programme has been designed to expose students to basic Business Management and entrepreneurship practices. The main focus is to inculcate important principles of business planning, entrepreneurship concepts, business ethics and business management.
Our BBA programme is under NEP 2020, which adopt a credit-based system, allowing students to accumulate credits and earn a certificate, diploma, or degree respectively after successful completion of 1st, 2nd and 3rd year based on earned credits. The system promotes flexibility and lifelong learning while ensuring recognition of achieved milestones.
Eligibility: - 10+2 with minimum 50% marks or equivalent
Programme Details and Delivery
B.B.A (Hons.) Programme is delivered through modular programme divided in four stages further sub divided into a total of eight semesters.
Foundation Stage
Semesters 1 and 2
The modules studied at this stage provide a basic understanding of the fundamental concepts and principles in business administration along with industry requirements. This stage develops the skills, knowledge and understanding necessary both for successful learning in the work place and for solid groundwork for more advanced study in stage 2, 3 and 4.
Specialization Stage
Semesters 3 and 4
The modules studied at this stage lead to further knowledge building leading to specialisation of the students. At this stage student will get the opportunity to specialize in a particular area of business according to their interests and career goals. Specialization options could include finance, marketing, human resource management, business analytics, fintech and digital marketing.
Industry Readiness Stage
Semesters 5 and 6
This stage prepares students for professional roles by bridging academic learning with practical industry demands. In the beginning of third year the students will also undertake a compulsory summer internship project. This will help to consolidate researching, information compilation and presentation skills while developing the intellectual skills along with provide hands-on experience in the industry. Professional development workshops further enhance their readiness for the job market, equipping them with the necessary tools for success in their chosen fields.
Advanced Stage
Semesters 7 and 8
This final stage focuses on integrating and synthesizing knowledge gained throughout the program. Students will be engaged in capstone projects, case studies, etc. that require them to apply their learning to real-world business challenges. The goal is to develop critical thinking, problem-solving, and decision-making skills necessary for success in the field of business administration.
Total seats available: 120
