Faculty Profile

• Name Dr. Nidhi Chowdhry
• Department School of Business
• Profile Professor
• Experience : 18+ plus
• Areas of Expertise Economics, International Business
• Email nidhichowdhry@sushantuniversity.edu.in

Professional biography 

Dr. Nidhi Chowdhry is a Ph.d in Management with Post Graduate in Economics from Jamia Milia Islamia and B.A (Eco) Hons from Delhi University. She has a professional span of more than 18 yrs. She has keen interest in various administrative and academic activities. Prior to teaching, she has worked in Industry and has good corporate experience as well. Her work has spanned from establishing and maintaining corporate relations for established ventures, building appraisal reports for various ventures, solutions within the group / organization for better co-ordination and development of reports. Her area of interests are Economics and International Business. 

Publications

Journals 

• Madaan, R. and Chowdhry, N. (2016). An Empirical Analysis of Causal Relation between FDI inflows and Macroeconomic Variables in India. Asian-African Journal of Economics and Econometrics, 6(2), pp: 103-118, (ISSN - 0972-3986). 

• Madaan, R. and Chowdhry, N. (2016). Foreign Direct Investment, Select Macroeconomic Variables and Economic Growth in India – A Linkage Analysis. Indian Journal of Economics and Business, 15(2), pp. 257-269, (ISSN - 0972-5784). 

• Chowdhry, N., Kaur, G, Dabas, R. Sharma, R. (2015). Calderys India Refractory – Issues And Challenges: A Case Study. AIMA Journal of Management & Research, October 2015, Volume 9 Issue ¾, Article No. 7, ISSN 0974 – 497 

• Chowdhry, N. & Dhar, A. (2015). “A Case Study on OTC Market – Choice to Enter?”. Advances in Economics and Business, Vol. 3(2), pp. 45 - 49. Horizon Research Publishing, USA, ISSN: 2331-5059 

• Chowdhry, N. (2012), “Pricing strategy adopted by mid-scale hotel Industry to optimize revenues”, Interdisciplinary Journal of Management & Behavioural Sciences (IJMBS), Vol 1(1), pp. 22-30. ISSN: 2278-1285 

• Chowdhry, N. (2012), “Usage of Technology in Hotels: Now and Beyond”, Interdisciplinary Journal of Management & Behavioural Sciences (IJMBS), Vol 1(2), pp. 85-93. ISSN: 2278-1285 

Chapters in Edited Books

Chowdhry, N. (2013), “Price Effectiveness in Hotels: Case Study Comparing Strategies Adopted by Mid-Size Hotels in New Delhi”, Customer-Centric Marketing Management. IGI Global Publication, Hershey, USA. (pp 142-152). ISBN: 978-1-4666-4357-4 

Chowdhry, N. and Tandon, J.K. (2013), “Dependence of Hotel Development on Location Criteria”, Beyond Norms: Strategies for Excellence. Bloomsbury Publishing India, New Delhi. (pp 102-111). ISBN: 978-93-82563-45-7 

Chowdhry, N. and Tandon, J.K. (2013), “Branding in Hotels: A Value Driver more than Logo Visualisation”, Beyond Norms: Marketing for Excellence. Bloomsbury Publishing India, New Delhi. (pp 21-34). ISBN: 978-93-82563-46-4