|
Name |
Dr. Ashish Kumar |
|
Department |
School of Business |
|
Educational Profile |
Ph.D, UGC NET/JRF (Management), MBA(Hons), B.Com |
|
|
ashishkumar@sushantuniversity.edu.in |
|
Areas of Expertise |
Marketing Management, Research Methodology, Consumer Behavior, Retail Management, Integrated Marketing Communication (IMC), Sales and Distribution Management, Digital Marketing, Social Media Marketing and General Management. |
|
Experience |
9+ Years’ experience which includes academic and research experience. |
Professional Biography
Dr. Ashish Kumar has done Ph.D. in Marketing from prestigious Guru Jambheshwar University of Science and Technology Hisar, Haryana. He holds MBA degree with specialization in Marketing from Institute of Management Studies and Research (IMSAR), MDU, Rohtak. He also qualified UGC-NET/JRF (Management). He has more than 09 years of experience in the field of Teaching and Research; He has undertaken various prominent responsibilities other than teaching and also organized various National and International level Events like Quizzes etc. His subjects of teaching interest are Marketing Management, Strategic Management, Consumer Behavior, Green Marketing, Research Methodology and Digital Marketing. He has presented a dozen of research papers in various International and National Conferences/Seminars/Workshops and has publications in Scopus indexed, Web of Science, ABDC and UGC Care listed Journals. He is known for his innovative teaching methodology in the field of Marketing and Research. Dr. Ashish Kumar is extremely hardworking and enthusiastic person, a prolific researcher, a rigorous reader, Sports and Music lover.
Paper Publications
Dr Ashish Kumar has published more than 20 research papers in ABDC listed journals/ Scopus listed / UGC care listed /Peer-reviewed journals/ Articles in Business Magazines etc.
Paper Presentations
Dr. Ashish Kumar has presented more than 15 research papers in various International and National Conferences/Seminars.
FDPs/MDPs
Dr. Ashish Kumar has participated in more than 10 FDPs/MDPs and UGC Sponsored Workshops on Research Methodology.
