Name: Dr. Chakshu Arora
Education: MBA (Finance and Marketing), PhD in Management
Department: School of Business
Profile: Assistant Professor
Experience: 11 Years of Teaching Experience
Email: chakshu@sushantuniversity.edu.in
Areas of Expertise: Finance, Accounting, and Marketing
Professional Biography
Dr. Chakshu Arora is serving as an Assistant Professor at Sushant University, Gurugram. She also serves as the Program Director, Department of Commerce, School of Business. Dr. Arora is an experienced academic with over 11 years of teaching and research experience in the fields of Finance, Accounting, Marketing, and Management. She holds an MBA in Finance and Marketing from Kurukshetra University and has completed her Ph.D. in Management. Her research interests include Marketing Management, MSMEs, Social Media Marketing and Financial Technology (FinTech).
Throughout her academic journey, she has actively participated in various Faculty Development Programmes, workshops, and national and international conferences, reflecting her continuous commitment to learning and professional development. Dr. Arora is a prolific researcher, with several research publications in reputed journals indexed in ABDC, Scopus, and publications by Taylor & Francis Group. She has also presented her research papers at numerous national and international conferences, including conferences held in Vietnam.
Her teaching experience includes courses for MBA, BBA, and B.Com programmes, particularly in the areas of Finance, Accounting, FinTech, and Marketing. Dr. Arora has guided more than 100 undergraduate and postgraduate students in their research projects and dissertations.
In addition to teaching and research, she actively contributes to academic and institutional development. She has served as Editor of the departmental E-Magazine “UTKARSH”, been a member of the university-level Cultural Club Committee, and has also worked as a Programme Director for the Department of Commerce. She believes that knowledge grows when shared and serves as a light for societal progress
Publications
Metrics that Drive Customer Engagement and Business Performance in SMEs. Presented at 8th International Conference on Sustainable Computing (ICSC 2025), Ho Chi Minh City, Vietnam, 16–17 June 2025. Proceedings published by Springer (Scopus Indexed).
A Multidimensional Approach Using TAM, UTAUT and TOE to Determine Social Media Marketing Adoption among MSMEs. Journal of Economic Sciences. ABDC Indexed.
Key Drivers of Social Media Adoption among MSMEs: Evidence from apparel store retailers in Gurugram. Journal of Informatics Education and Research. ABDC Indexed.
The Growth of Cryptocurrency across the Globe: Its Challenges and Potential Impacts on Legislation, in Integrating Advancements in Education, and Society for Achieving Sustainability, Taylor & Francis Group, London, 2024. ISBN: 978-1-032-70841-6.
Low-cost Technology Diffusion: How WhatsApp is Used by Small Retailers, in Advancements in Business for Integrating Diversity, and Sustainability, Taylor & Francis Group, London, 2024. ISBN: 978-1-032-70828-7.
Customer Perceived Value of Luxury Brands with a Perspective of Price Sensitivity and Aesthetics, Taylor & Francis Group, London, 2024. ISBN: 978-1-032-70828-7.
Factors Influencing Investor’s Wealth Management Behaviour in Delhi NCR, Taylor & Francis Group, London, 2024. ISBN: 978-1-032-70828-7.
Comparative study of strategies used in Tourism Marketing in India and China, International Journal of Functional Management, ISSN 2319-1406 I Vol-2 I Issue 2 I April 2014
Social Media Marketing: A Sustainable Role for the Tourism Industry. Presented at International Hospitality & Tourism Conference (VCON 2K25), Vatel Hotel & Tourism Business School, Sushant University
Impact of Social Media Influencer Marketing on Travellers’ Purchase Intention presented at VCON 2K24) at Institution: Vatel Hotel and Tourism Business School, Sushant University
Role of Social Media in Enhancing Legal Awareness on Bail Law in India. In Bail in India: A Legal and Social Perspective. ISBN: 978-93-49408-53-9.
Conferences
Role of Karma Yoga in Building Ethical Leadership in Industry 5.0, 2nd International Conference on Indian & Russian Knowledge System at Chhatrapati Shahu Ji Maharaj University, Kanpur & Penza State University, Russian Federation
From Stress to Strength: Applying Karma Principles in Healthcare and Diabetes Management2nd International Conference on Indian & Russian Knowledge System at Chhatrapati Shahu Ji Maharaj University, Kanpur & Penza State University, Russian Federation
Unlocking Insights: A Comprehensive Analysis of social media Analytics Trends, Tools and Application (Paper ID: T7102) at International Conference on Advances in Multidisciplinary Research and Innovation (ICAMRI-2023) at School of Engineering and Technology, Sushant University
The Role of social media in Enhancing Legal Awareness on Bail Laws in India, Book chapter in Bail in India: A Legal and Social Perspective. International Conference on Sustainable Management Practices (ICSMP-2024) at School of Business Management, Chhatrapati Shahu Ji Maharaj University, Kanpur
FDPs
Attended a 5-Day Faculty Development Programme on “Navigating the Entrepreneurial Landscape”, organized by Sushant School of Business, Sushant University.
Attended One-Week Faculty Development Programme on “Transcending Borders: Global Trends Driving Change in Management and Commerce”, organized by Sushant School of Business, Sushant University.
Attended a 5-Day Faculty Development Programme “Ethics and Integrity in Management Practices” organized by Sushant School of Business, Sushant University.
