|
Name |
Prof.(Dr.) Atul Kumar Agarwal |
|
Department |
School of Business |
|
Profile |
Ph.D. (Central University), M.Phil.(Management), M.B.A., M.S.W., ACSE (IBM Bangalore). Completed a course on Strategy Execution from Harvard Business School Online. Certified trainer of BOSCH: SKILLNXT for Developing Industry Ready Social Service Professionals. |
|
|
atulkumaragarwal@sushantuniversity.edu.in |
|
Areas of Expertise |
Strategic Management, Marketing Management, Rural Marketing, Brand Management, Services Marketing. |
|
Experience |
26+ Years’ experience which includes corporate and academic experience. |
Professional biography
Prof. Atul Kumar Agarwal is an alumnus of the Indian Institute of Technology(IIT) Kanpur with over 24 years of industry and academic experience. His teaching interests are in the area of Corporate Governance, Strategic Management, Brand Management, Rural Marketing, and Marketing Management, Services Marketing. Prof. Agarwal has conducted many Management Development Programs (MDPs) at Grasim Industries Limited, Ultrapure Technologies Limited, Ordnance Factory- Dehradun, Ansal University, etc., He is an avid researcher, prolific writer, and an academician of repute. He has authored two books on ‘Marketing Management’ and ‘Data Base Management Systems’ by Sun India Publication – New Delhi. He has published more than four dozen research papers in reputed ABDC/Scopus-listed and UGC care journals. He has written many study materials for the Distance Learning Program of Pondicherry University (Central University).
Prof. Agarwal has been invited as a Panelist/ Session chair and for the guest lectures at many national and international level Universities and Institutes. He has conducted many webinars on Business Ethics/ Corporate Governance/ Marketing Management/ Brand Management etc.
Prof. Agarwal has also been approved as Supervisor and Evaluator for Ph.D. Research Scholars at many Universities.
Publications: 40+ in ABDC listed journals/ Scopus listed / UGC care listed /Peer-reviewed journals/ Articles in Business Magazines etc.
Consultancies/MDPs
Conducted many MDPs (Management Development Programs) at Grasim Industries Limited, Ultrapure Technologies Limited., Ordinance Factory- Dehradun, etc.
