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Name |
Dr. Priyanka Pradhan |
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Department |
School of Business |
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Education |
BBA, MBA, PhD, Advance Certificate in Digital Marketing |
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Profile |
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|
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priyankapradhan@sushantuniversity.edu.in
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Areas of Expertise |
Digital Marketing, Small Scale Medium Enterprises, Campaign Management, Market Research |
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Experience |
8 Years |
Professional Biography
Dr. Priyanka Pradhan, MICA certified Digital Marketer, is an Assistant Professor at Sushant University's School of Business in Gurugram, having over six years of teaching and research experience. She has earned a Ph.D. from prestigious AKTU University, Lucknow. She is an area chair of Digital Marketing. Her research work is related to the digital marketing used in small and medium-scale businesses. She has been associated with reputed government organizations for teaching and research like CSJM University, Kanpur. She has a keen interest in reading and writing, her work has been published in Scopus and UGC indexed journals. She was involved in a major research project (UGC, India) as a research associate in 2013. The project was based on rural marketing and information and communication technology. Varied experience has helped her in developing leadership skills as well as knowledge of the most recent market innovations. In her quest for knowledge and development, she had been a part of various faculty development programs and conferences. As a digital marketer, she has been involved with small businesses to guide them on the best digital strategy.
Publications
Priyanka Pradhan, Dr. Devesh Nigam, Dr. C.K. Tiwari. (2020). Partial Least Square Method-Structural Equation Model for Assessment of Drivers of Digital Marketing Adoption by Indian SMEs. International Journal of Advanced Science and Technology, 29(5s), 1286 - 1296.
Priyanka Pradhan, Dr. Devesh Nigam, Dr. C.K. Tewari. (2020). An Analysis of Organizational Demographics and Measuring the Results after Adopting Digital Marketing by SMES of Uttar Pradesh. International Journal of Advanced Science and Technology, 29(9s), 753 - 763.
Pradhan, M. P., Nigam, D., & Tiwari, C. K. (2018). Digital Marketing & SMEs: An Identification of Research Gap via Archives of Past Research. International Journal of Applied Engineering Research, 13(8), 6089-6097.(UGC)
Ranga, M., & Pradhan, P. (2017). Pilgrimage Tourism Marketing Strategy: Special Reference to Destinations of Uttar Pradesh. In Proceedings of the Singidunum International Tourism Conference- SITCON, Serbia (pp. 26-33).
Katiyar, R. C., & Priyanka, P. (2015). Sustainable Heritage Tourism Marketing through Intelligent ICT Solutions. Scholarly Journal of Business Administration, 5(1), 1-7.
Ranga M; Pradhan P (2015); ICT Strategies Strengthening Women Entrepreneurs in India. p. 61-68. Journal of Organizational Studies and innovation Review, Mb academy, London (ISSN No.2056-9122)
Ranga, M., & Pradhan, P. (2014). Generating Solutions for Rural Development through ICT in India. Journal of WEI Business and Economics-August,USA 3(2).
Ranga, M., & Pradhan, P. (2014). Terrorism Terrorizes Tourism:: Indian Tourism Effacing Myths?. International Journal of Safety and Security in Tourism,Argentina 1(5), 26-39.
Ranga, M., & Pradhan, P. ICT in Rural India (2014): Elucidating barriers and creating Opportunities. In WEI International Academic Conference Proceedings, UK (pp. 103-111).
FDPs
Organized Seven days International Faculty Development Program at School of Business, Sushant University, Gurugram
Participated in seven-day workshop on SPSS and AMOS at MNNIT, Allahabad
Participated in seven-day on Research Methodology at Jaipuria Institute, Ghaziabad
Participated in FDP on a case study writing at STEP- HBTI, Kanpur
Conferences
Participated and Presented the paper titled Green up Marketing Mix: A New Paradigm to Gain Competitive Advantage in Conference on challenges of development: Re-Visit to Inclusiveness, New Delhi, India
Presented (By Co-author) the paper titled A Study on Competency Utilization of Women Entrepreneur in Small and Medium Scale Enterprises in Kanpur, ISA Conference, Japan
Presented (By Co-author) the paper titled Improvisation of Destination Awareness through Festival and Events: Special Reference to India. ISA Conference, Japan
Participated and Presented the paper titled Strategic Human Resource Management: A New Transformation in the Field of HRM at a Conference at CSJM University Kanpur, India
Participated in the conference of IISRO, Dubai, UAE
Participated and presented the paper titled PMJDY: Portal is a Unique Information Center for Executing a National Mission of Financial Inclusion in BBAU, Lucknow
Participated and Presented a Paper titled
