Faculty Profile

• Name Dr. Gunjan A Rana
• Qualification BA (Advertising and Sales Promotion Management), M.Com (Marketing), PGDBM(Marketing), PhD
• Department School of Business
• Area of Expertise Marketing, Consumer Behaviour, Services Marketing, Entrepreneurship, Digital Marketing
• Email gunjanrana@ansaluniversity.edu.in
• Education 22 Years
• Linked Profile Linkedin Google Scholar

Professional biography:

Dr. Gunjan has her Career spanning for more than 22 years of experience, which includes both corporate and academic experience. Her teaching interests range from Marketing, Advertising, Consumer Behavior, Services Marketing, Entrepreneurship, Management and CSR. She Has taught graduate and postgraduate programmes at B Schools in Delhi and NCR region. Have been part of Discover India Program run by Rai foundation, delivered lectures to students from International Universities like Harvard. Besides this she has been invited by Pittsburg State University, USA for the Faculty Exchange Program. She has been part of Global Immersion Program Dubai.

Her research interest and contribution include topics covering Marketing, Advertising and General Management. She has presented my research work at internationally acclaimed institutions.

She is passionately involved in training programs; conducted Training & Development programmes in General Management and Marketing for managers of Private and Public sector enterprises in India.

She has PhD in CSR and Cause Related Marketing, besides being Masters in Marketing Management (MMM), PGDM, and BA (Advertising and Sales Promotion) from Delhi University.

She headed Sambhav Foundation as President. It is a Society that works for under Privileged children.

Since last 2 years providing Professional Ethics Training to students of NIFT-Hauz Khas as a trainer.

She is working at Sushant University (SU) School of Business (SoB), Gurugram as Associate Professor Marketing, handling the position of Area Head Marketing, currently programme coordinator of BBA and teaching Post Graduate and Undergraduate students. The role and responsibility other than teaching are branding and social media reach. 

Training and Lectures

• NIIFT provided training to the Graduate and Post grade Students in the area of Professional Ethics for a week from 06-10 September 2021.
• NIIFT provided training to the Graduate and Post grade Students in the area of Ethics for a week from 13-18 July 2020.
• National Fertilizer Limited, Bhatinda conducted two days In-house training   program for its employees on 26^th and 27^th April 2017 on Time Management, Stress Management and Strategic Management.
• National Fertilizer Limited, Panipat, conducted two days In-house training   program for its employees (80 employees from varied departments) on Managerial Effectiveness on 6^th and 7^th January 2017.
• National Fertilizer Limited, Panipat, conducted two days In-house training   program for its employees (70 employees from varied departments) on Employee Motivation, Time Management and CSR on 14^th and 15^th January 2016.
• Central Cottage Industries Corporation of India Ltd. (CCIC), a Govt. of India Undertaking, under Ministry of Textiles, conducted an In-House training program for its employees (20 employees from sales and non-sales departments) on the subject "Motivation and Sales Promotion" on 20th May, 2011.
• Workshops for students from international universities as part of discover India Topic “Indian Entrepreneurs at their best” on 10^th January 2008.
• Central Cottage Industries Corporation of India Ltd. (CCIC), a Govt. of India Undertaking, under Ministry of Textiles delivered a talk on Market Consumerism on 11^th March 2011 during.

Publications

• The Relationship Between Efficacy And Work Family Conflict-A Study Among Doctor s From Private Hospitals In Delhi NCR, Elementary Education Online, Volume 19 Issue 3, Pages 3150-3150, 2021 (Scopus indexed)
• A Review on Blockchain-A Way Forward for Business, Turkish Journal of Computer and Mathematics Education (TURCOMAT), Volume 11, Issue 2, pages 631-639, 2020 (Scopus indexed)
• Sentimental Analysis of Olympics Tweets, Annals of the Romanian Society for Cell Biology, pages 427-435, 2020(Scopus indexed)
• Indian Response to Pandemic: A Journey from 1918 Pandemic to Covid-2019, Annals of the Romanian Society for Cell Biology, pages 500-506, 2020 (Scopus indexed)
• Theoretical Economics Letters (TEL) Paper ID: 1501901, Title: Economics of Counterfeit Products: With Special Reference to Mobile Phones & Watches; Volume: Vol.9 No.5 2019 (ABDC- B category Journal)
• Paper Published in ABS International Journal of Management, Communication a way for gendering of Brands, ISSN NO. 2319-684X, Volume 1 Issue 1 November 2012
• Written two articles in just careers a magazine of Rai Foundation tilted CSR in India and Mantra of Success- Soft Skills for the issue in the month of July 2010.
• Article published in Advertising Express of ICFAI in January 2007 issue on Indian women in advertising. This article was converted as a chapter in book of advertising by ICFAI press.
• Paper Published on Social Science Research Network (SSRN) counterfeit defeat brands, ISSN- 1556-5068, 19 April 2005, http://dx.doi.org/10.2139/ssrn.701189

Research Paper Presentation, Conferences Attended and FDP

• Attended Marketing 5.0 The future of Marketing 5.0 The future of Marketing by Professor Philip Kotler, World Marketing Summit on 27^th February 2020.
• Moderated the session on “A Customer’s Journey into Life and Work in a Digital World” on 6^th October 2017 in marketing conference at IILM Lodhi road.
• Attended Conference on 2^nd Chapter of Handshake   2015, on Industry-Academia collaborations on 25^th September, 2015 at Le-Meridien, New Delhi.
• Attended an International Summit Organized by Birla Institute of Management Technology on 9^th -10^th April 2010 on Corporate Social Responsibility - A strategy for inclusive development at Le Meridien, New Delhi.
• Co-authored a paper on “Impact of Economic Meltdown on Management Education” for a National Seminar on meltdown of world economy – Impact on India. The seminar was sponsored by UGC central regional office New Delhi and conducted by Mathura University on 28^th and 29^th October 2010.
• International conference AIMS International Conference on Value-based Management DSVV Haridwar Paper Presented on Corporate and Consumer Social responsibility a way for value based system on 11^th -13^th August 2010.
• Presented paper on 15^th March 2008 in a National Conference on Retail by GGS Indraprastha University, Kashmere Gate, Delhi Topic “which is the right choice organized or unorganized retail?”
• Presented paper on “Customer as a King” in National seminar on designing and delivering customer focused services on 26^th October 2007 at Rai business school New Delhi.
• Presented paper on Ethics in Education “a thin line between ethical and unethical system” in IBSA. ICON 07 second international conferences on management by ICFAI Business School Ahmedabad on 27^th-29^th December 2007.
• Presented paper at International conference in IIM-Ahmedabad on Communication and Gender on 14^th-16 Dec 2006.
• Attended seminar on "Indo-US Strategic Relationships - A New Global Perspective," by Prof. Richard D' Aveni organized by Rai Foundation on 9^th May 2006.
• Comparative study on the importance of CRM in Consumer Durables and Services Industry - the project was subsequently converted into a paper which has been accepted for ‘First International Society for Marketing Advances Conference: Global Marketing for a New Century’ held at Heidelberg, Germany from June 21 to 23, 2002.
• Attended an Interactive Workshop/ Faculty Development Program for faculties of Rai Business School Delhi and Faridabad, conducted on 16^th and 17^th November 2007 by GHRDC.
• Attended FDP on “Research Methodology and Analysis using SPSS” organized by Apeejay School of Management on 30^th and 31^st May 2007.