Professional biography:
Dr. Gunjan A Rana is an accomplished academician and corporate professional with over 24 years of experience in Marketing, Advertising, Consumer Behavior, Services Marketing, Entrepreneurship, and CSR. She has taught at leading B-Schools in Delhi-NCR and delivered international lectures to students of Harvard University (Discover India Program) and Pittsburgh State University, USA (Faculty Exchange Program).
Currently serving as Professor of Marketing and Head of Department at School of Business, Sushant University, Gurugram, she has successfully led academic and administrative initiatives, including curriculum innovation, program management, and student engagement. She has held leadership roles as Area Chair Marketing and Program Director for BBA, contributing significantly to institutional growth and quality assurance.
Deeply committed to research and mentorship, she has supervised doctoral scholars, served as an expert panelist for PhD thesis evaluations, and contributed to the NAAC University Team. Her research spans Marketing, Advertising, Sustainability, and General Management, with publications in ABDC, Scopus-indexed journal and Web of Science.
Beyond academia, she has designed and delivered impactful Training & Development programs for managers across public and private sectors in India. She also brings social leadership experience as the former President of Sambhav Foundation, where She spearheaded initiatives to provide education for underprivileged children.
PUBLICATIONS (Book)
1.Edited book titled “Perspectives on Management, Innovation, Leadership, Entrepreneurship & Sustainability” published by Bloomsbury Publishing India in 2025 (ISBN: 978-93-61313-33-2).
Research PAPER Publications
2. Paper published in Advances in Consumer Research on “Decoding Finfluencer Influence: A Mixed-Method Study of Content Strategy and Audience Engagement on Instagram” (JGER-D-24-00303R2). In Volume-2, Issue-6 Dec 2025. ABDC (B category journal)
3. Paper published in Journal global entrepreneurship research on “Entrepreneurial and leadership orientation towards sustainable growth- a systematic literature review of the initiatives and approach” (JGER-D-24-00303R2). Web of Science publisher Springer. Nov 2025
4.Research paper in European Economic Letter on “Influence of E-Commerce Business on the Buying of Sustainable Fashion”, 2025 ABDC (C category journal)
5. Research paper in European Economic Letter on “The Impact of Stock split on Stock Price and Return: Companies Listed on BSE”, 2025 ABDC (C category journal)
6. Published Paper in Library Progress International, Leveraging Big Data for Assessing Social Sustainability in Business, issue Jul-Dec 2024, Vol.44 No. 3, P.29081-29085. Peer Reviewed
7. Published Paper in Library Progress International, Leveraging Sustainability Public Procurement for Economic, Environmental, and Social Transformation in India: A quantitative Analysis, issue Jul-Dec 2024, Vol.44 No.4, P. 451-456 Peer Reviewed
8. Published paper in The Third Concept an International Journal of Ideas, Advancing Sustainable Public Procurement, Issue February 2024, Vol.37 and No. 32-35-UGC Care
9. Consumer Acceptance of App Based Mobile Marketing in India: An empirical Analysis, Korea Review of International Studies, Volume 15, Issue 40, November 2022,. ABDC (C category journal)
10. Exploring the boundaries of Neuromarketing through systematic investigation. Journal of Business Research, 154, 113371. October 23, 2022. ABDC (A category journal)
11. Determinants of Consumer Acceptance of App Based Mobile Marketing: Evidence from India, The British Journal of Administrative Management, Volume 58, Issue 155, October 2022, ABDC (C category journal)
12. The role of business and artificial intelligence in Direct Marketing, The British Journal of Administrative Management, ISSN - 1746 1278 Volume 58 Special Issue 06 Sep 2022, ABDC (C category journal)
13. The Relationship Between Efficacy And Work Family Conflict-A Study Among Doctors From Private Hospitals In Delhi NCR, Elementary Education Online, Volume 19 Issue 3, Pages 3150-3150, 2021
14. A Review on Blockchain-A Way Forward for Business, Turkish Journal of Computer and Mathematics Education (TURCOMAT), Volume 11, Issue 2, pages 631-639, 2020
15. Sentimental Analysis of Oylmpics Tweets, Annals of the Romanian Society for Cell Biology, pages 427-435, 2020
16. Indian Response to Pandemic: A Journey from 1918 Pandemic to Covid-2019, Annals of the Romanian Society for Cell Biology, pages 500-506, 2020
17. Theoretical Economics Letters (TEL) Paper ID: 1501901, Title: Economics of Counterfeit Products: With Special Reference to Mobile Phones & Watches; Volume: Vol.9 No.5 2019 (ABDC- B category Journal)
18. Paper Published in ABS International Journal of Management, Communication a way for gendering of Brands, ISSN NO. 2319-684X, Volume 1 Issue 1 November 2012
19. Written two articles in just careers a magazine of Rai Foundation tilted CSR in India and Mantra of Success- Soft Skills for the issue in the month of July 2010.
20. Article published in Advertising Express of ICFAI in January 2007 issue on Indian women in advertising. This article was converted as a chapter in a book of advertising by ICFAI press.
21. Paper Published on Social Science Research Network (SSRN) counterfeit defeat brands, ISSN- 1556-5068, 19 April 2005, http://dx.doi.org/10.2139/ssrn.701189
Training and Lectures
1. NIIFT provided training to the Graduate and Post grade Students in the area of Professional Ethics for a week from 06-10 September 2021.
2. NIIFT provided training to the Graduate and Post grade Students in the area of Ethics for a week from 13-18 July 2020.
3. National Fertilizer Limited, Bhatinda conducted two days In-house training program for its employees on 26th and 27th April 2017 on Time Management, Stress Management and Strategic Management.
4. National Fertilizer Limited, Panipat, conducted two days In-house training program for its employees (80 employees from varied departments) on Managerial Effectiveness on 6th and 7th January 2017.
5. National Fertilizer Limited, Panipat, conducted two days In-house training program for its employees (70 employees from varied departments) on Employee Motivation, Time Management and CSR on 14th and 15th January 2016.
6. Central Cottage Industries Corporation of India Ltd. (CCIC), a Govt. of India Undertaking, under Ministry of Textiles, conducted an In-House training program for its employees (20 employees from sales and non-sales departments) on the subject "Motivation and Sales Promotion" on 20th May, 2011.
7. Workshops for students from international universities as part of discover India Topic “Indian Entrepreneurs at their best” on 10th January 2008.
8. Central Cottage Industries Corporation of India Ltd. (CCIC), a Govt. of India Undertaking, under Ministry of Textiles delivered a talk on Market Consumerism on 11th March 2011 during.
Short Term Courses
1. Attended course on Malviya Mission Teacher and Training program Research and Innovation in higher Education. UGC-Malaviya Mission Teacher Training Centre, National Institute of Educational Planning and Administration, New Delhi from 19 -24 January 2026.
Research PAPER PRESENTATIONS
1. Presented Paper on Scrolling to Invest? Understanding Influence, Action, And Confidence In Financial Decisions Shaped by Instagram in an International Conference on Business Management and Social Innovation (ICBMSI - 25) organized by National Institute for Engineering and Research on 27th December 2025
2. Presented Paper on Use of AI in Hyper-Personalized Marketing and Real-Time Promotions in Fashion Quick Commerce Apps: A Study of Indian Consumers in Entrepreneurship in the Age of Al: Paradigms of Sustainability and Social Innovation (IC-MGMT-2025) December 11-12, 2025 Gurugram University, Gurugram.
3. Attended Marketing 5.0 The future of Marketing 5.0 The future of Marketing by Professor Philip Kotler, World Marketing Summit on 27th February 2020.
4. Moderated the session on “A Customer’s Journey into Life and Work in a Digital World” on 6th October 2017 in marketing conference at IILM Lodhi road.
5. Attended ?Conference ?on 2nd Chapter of Handshake 2015, on Industry-Academia? collaborations on 25th ?September 2015 at Le-Meridien, New Delhi?.???????????????????????????????????????????????????????????????????????????????????????????????????????????????
6. Attended an International Summit Organized by Birla Institute of Management Technology on 9th -10th April 2010 on Corporate Social Responsibility - A strategy for inclusive development at Le Meridien, New Delhi.
7. Co-authored a paper on “Impact of Economic Meltdown on Management Education” for a National Seminar on meltdown of world economy – Impact on India. The seminar was sponsored by UGC central regional office New Delhi and conducted by Mathura University on 28th and 29th October 2010.
8. International conference AIMS International Conference on Value-based Management DSVV Haridwar Paper Presented on Corporate and Consumer Social responsibility a way for value-based system on 11th -13th August 2010.
9. Presented paper on 15th March 2008 in a National Conference on Retail by GGS Indraprastha University, Kashmere Gate, Delhi Topic “which is the right choice organized or unorganized retail?”
10. Presented paper on “Customer as a King” in National seminar on designing and delivering customer focused services on 26th October 2007 at Rai business school New Delhi.
11. Presented paper on Ethics in Education “a thin line between ethical and unethical system” in IBSA. ICON 07 Second International Conferences on management by ICFAI Business School Ahmedabad on 27th-29th December 2007.
12. Presented paper at international conference in IIM-Ahmedabad on Communication and Gender on 14th-16 Dec 2006.
13. Attended seminar on "Indo-US Strategic Relationships - A New Global Perspective," by Prof. Richard D' Aveni organized by Rai Foundation on 9th May 2006.
14. Comparative study on the importance of CRM in Consumer Durables and Services Industry - the project was subsequently converted into a paper which has been accepted for ‘First International Society for Marketing Advances Conference: Global Marketing for a New Century’ held at Heidelberg, Germany from June 21 to 23, 2002.
15. Attended an Interactive Workshop/ Faculty Development Program for faculties of Rai Business School Delhi and Faridabad, conducted on 16th and 17th November 2007 by GHRDC.
16. Attended Faculty Development Program on “Research Methodology and Analysis using SPSS” organized by Apeejay School of Management, Dwarka- Delhi on 30th and 31st May 2007.
RESEARCH|WOKSHOPS| CONTRIBUTIONS
1. Session Chair at the International Conference on “Integrating Diversity, Equity, and Inclusion with SDGs: Pathways to a Resilient Future amidst Technological Disruption,” on 24th April 2025 Manav Rachna International Institute of Research and Studies School of Leadership and Management.
2 Session Chair at the 6th International Conference on "Shaping Viksit Bharat @2047: Resilient Future through Innovation, Sustainability, and Inclusivity" on 9th-10th April 2025 at the Institute of Management Studies Ghaziabad (University Courses Campus), providing expert reviews and recommendations for research publications
3. Ph.D. Research Guide at Sushant University, Gurugram.
4. Delivered a session on “Bringing Innovation in Chalk & Talk Teaching and Designing Projects & Assignments for Effective Learning” on 20th January 2025 at Gurugram University, Haryana.
5. Convener of International Conference Conducted by School of Business, Sushant University on Management, Innovation, Leadership, Entrepreneurship and Sustainability (IC-MILES) 19th-20th, September 2024.
6. Served as Session Chair at the International Conference on Design Thinking and Innovation for Sustainable Management Practices and Solutions (in association with Royal Roads University, Canada) on 8th–9th December 2023 at SOIL School of Business Design, Manesar, providing expert reviews and recommendations for research publications.
7. Delivered sessions on "Data in Social Science Research" to Ph.D. scholars at Maharishi Dayanand University during an ICSSR-sponsored workshop on 4th September 2023.
8. Workshops for students from international universities as part of discover India Topic “Indian Entrepreneurs at their best” on 10th January 2008.
