Faculty Profile

Name	Dr. Suman Dahiya
Department	School of Business
Profile	PhD, MBA, UGC-NET Qualified Two weeks refresher course in Commerce and Management organised by UGC and Ministry of Education in 2022.
Email	sumandahiya@ansaluniversity.edu.in
Areas of Expertise	Marketing Management, Brand Management, Consumer Behavior, Retail Management, Integrated Marketing Communication, Sales and Distribution Management, Digital Marketing, Social Media Marketing, Content Marketing and Strategic Management
Experience	15+ Years

Professional biography

Dr. Suman Dahiya is a prolific researcher and an academician having 15+ years of experience in teaching, research, institution building. Dr. Suman did her Ph.D. in Marketing from prestigious Deenbandhu Chhotu Ram University of Science and Technology. Her teaching and research areas of interest are marketing and social media marketing. Dr. Suman has been a recipient of various prizes and awards in quizzing and other marketing competitions. Dr. Suman has been taken up various roles and responsibilities in university such as Program Coordinator for BBA, Admissions, NAAC Criteria 2 SPOC at university Level and many more. She has been a mentor and guide to many scholars and UG/PG students for their dissertation. She has published many research papers in reputed ABDC/Scopus Indexed and UGC Care listed journals. Dr. Suman has conducted workshops in the areas of Social Media Marketing, POSH, Stress management at various renowned companies including prestigious Food Corporation of India. She has 7 national and 2 international patents to her credit in the field of digital marketing and social media marketing. Dr. Suman has authored 2 books on marketing and management trends. Dr. Suman is certified digital marketer. She is extremely dedicated to the noble profession of academia and believes in sharing of knowledge at all platforms in life. 

Publications in Journals and Conference Proceedings 

• Dahiya, Suman, “Analysis of Social Media networks as a strategic tool for business management during covid 19 pandemic”, Manager – The British Journal of Administrative Management (2022), 58(1), 266-273, ISSN: 1746-1278.
• Dahiya, Suman, “Social Media Influencers: Key to Influence Consumer’s Intention to Purchase Fitness Products”, International Journal of Health Sciences, 6(1), 3181-3188, 2022.       
• Dahiya, Suman, “Role of Social Media Influencer’s Credibility in Consumer’s Purchase Decisions”, Journal of Contemporary Issues in Business and Government, 27(2), 6889-6896, 2021, ISSN:1323-6903.
• Dahiya, Suman, “Critical Analysis on Effective CRM System for Social Media and Loyalty Program as Instrument of Strategic Marketing”, World Journal of Management and Economics, 15(10), 1 -22, 2022, ISSN:1819-8643.
• Dahiya, Suman, “Digital Marketing Mix Is A Facelift Of Traditional Marketing Mix”, Elementary Education Online, 20(2), 1916-1922, 2021, ISSN: 1305-3515.
• Dahiya, Suman, “Outlook and Prospects of Online Retail Industry in India”, Journal of Contemporary Issues in Business and Government, 27(4), 6889-6896, 2021, ISSN: 1323-6903.
• Dahiya, Suman, “The era of Social Media Marketing: from a Marketing Gimmick to Key Element of Marketing Mix Strategy”          Journal of Management Research and Analysis, 6(1), 531-540, 2019, ISSN: 2394-2770
• Dahiya, Suman, “Socioeconomic factors affecting urban underprivileged, children in availing education: A case of Bahadurgarh City”, International Journal of Movement Education and Social Science, 7(1), 24-33, 2018, ISSN: 2278-0793.
• Dahiya, Suman, “Evaluation of Differences in Job Satisfaction Levels of Male and Female Employees in Insurance Sector”, European Economic Letters, Volume 13(5), 457-462, 2023, ISSN: 2323-5233.     
• Dahiya, Suman, “Remote working is a new HR trend 2023”, European Economic Letters, Volume 13, Issue 3, Page No. 819-828, 2023, ISSN: 2323-5233.
• “A study of prospects in Indian Online Retail Industry” in International Conference on Emerging Themes of Strategy organized by MDI, Gurgaon, 2016. Published in conference proceedings with ISBN-13: 978-93-85965-80-7.
• “A study of growth opportunities in Indian Online Retail Industry” in International Conference on Imperatives of Global Business organized by Ansal University, Gurgaon, 2016. Published in the conference proceedings with ISBN: 978-93-85936-05-0.
• “YES Bank- A Case of disruptive innovation in Indian Banking Sector” in International Conference on Innovative Financial Practices and Developments organized by Apeejay Institute of Management, Delhi, 2016. Published in the conference book with ISBN: 978-93-84935-63-4.
• “Local strategies Global business: A case of McDonald’s Corporation” in International Conference on Emerging Global Economic Perspectives organized by Jaipuria Institute of management, Ghaziabad, 2015. Published in the conference book with ISBN-978-93-8326-309-7.
• “A case study on HMT titled Tick Tick stops forever” in International Conference on Sustainability issues of business in emerging markets organized by Ansal University, Gurgaon, 2015. Published in the conference book with ISBN No: 978-93-5128-148-1 

Consultancies

• Consultancy Project for Brand Building of a LLP.
• Consultancy Project for Social Media Marketing of a Startup. 

Award

• Dr. Suman Dahiya is the recipient of “Innovative Teacher of the year” Award by World Leaders Forum in Asian Emirates Dominance Conference, 2023. 

Patents

1)      “Implementation of probability of detection as Statistical Model to Study the barriers in E-Commerce Marketing and Validating them using Qualitative Methods”, Application No. 202211052851.

2)      “Artificial Intelligence based approach for exploring the Costumer Oriented Attitudes in Online Shopping through Digital Marketing”, Application No. 202241060220.

3)      “Deep Learning Techniques to analyze the risks and benefits of the first-generation Women Entrepreneurs”, Application No. 202241046908.

4)      “Artificial Intelligence and Machine Learning based approach to predict the preferences of target customers for various Marketing Strategies”, Application No.202241045453.

5)      “Artificial Intelligence based approach to predict the Statistical Impact of Influencers for expanding client base through Influencer Marketing Tactics”, Application No.202211067245.

6)      “Implementing Artificial Intelligence based Techniques for Social Media Marketing Analytics with potential uses expectations”, Application No.202341008062.

7)      “Systematic approach to analyze the impact of design thinking as an effective method for problem setting and need finding for entrepreneurial teams addressing wicked problems”, Application No. 202331061770. 

Papers presented at Conferences:

• “Case Study: Does Saying and Doing Digital Matters?” in International Conference on Sustainable Management Practices (ICSMP 2019) organized by Ansal University, Gurugram, 2019.
• “Social Media Marketing: The Marketing key to building new age Customer Relationships” in UGC-SAP sponsored National Seminar on Transforming Indian Society: Role of Technology, Innovation, Entrepreneurship and Public Policy organized by Department of Management, DCRUST, Murthal, 2019.
•   “Social Media Marketing: A Review” in National Conference on Management    organized by DAV Institute of Management, Faridabad, 2018.
• “Socioeconomic Factors Affecting Urban underprivileged, Children in Availing Education: A Case of Bahadurgarh City” in ICSSR Sponsored International Conference on Research Developments in Management organized by Punjab University, Chandigarh, 2018.                      
• “Sustainable Development through Skilling India: A Case of CSR Practice in Tech Mahindra” in National Conference on Quality Advancements in Teaching & Learning towards Academic Excellence organized by Shyam Lal College, Delhi University, 2018.
• “A study of prospects in Indian Online Retail Industry” in International Conference on Emerging Themes of Strategy organised by MDI, Gurgaon, 2016.
•   “A study of growth opportunities in Indian Online Retail Industry” in International Conference on Imperatives of Global Business organised by Ansal University, Gurgaon, 2016.
• “YES Bank- A Case of disruptive innovation in Indian Banking Sector” in International Conference on Innovative Financial Practices and Developments organized by Apeejay Institute of Management, Delhi, 2016.
• “Local strategies Global business: A case of McDonald’s Corporation” in International Conference on Emerging Global Economic Perspectives organized by Jaipuria Institute of management, Ghaziabad, 2015.
• “A case study on HMT titled Tick Tick stops forever” in International Conference on Sustainability issues of business in emerging markets organized by            Ansal University, Gurgaon, 2015.
• “Sustainability of India’s Management Education Institutions Post Liberalization” in 6th National Research Conference on Transforming Management Education for Sustainable Tomorrow organized by All India Management Association, New Delhi, 2013.
• “Managing Retail and Communication in MNC’s” in International Conference on Innovation and Sustainability: Managing for Change organized by Hindu Institute of Management, Sonepat, 2012.
• “IT as a Managerial Tool in Liberalization” in National Conference on “Role of IT in Managerial Decision Making” organized by Shri Balwant Institute of Technology, Sonepat, 2011.
• “Effective Business Communication” in National Seminar on Effective Business Communication – Success Mantra for Managers organized by Royal Institute of Management & Technology, Gohana, Sonepat, 2010.
• “Indian Economy Slowdown and Unemployment” in National Seminar on “Indian Economy: Effects of Slowdown and Future Perspective” organized by Shri Balwant Institute of Management, Sonepat, 2009.