News & Events

Innovation in Marketing

School of Management Studies, on 19th August 2017, had a special session on Innovation in Marketing by Mr. Abhishek Goyal, Innovation Strategic Advisor, SP Capital Services Ltd.

As Innovation Advisor, he re-creates the client side business cycle with concepts of DIY, Chatbot, intuitive interactive, PMS, etc. Building-up the internal team with external help for innovations within the group.

Mr. Abhishek Goyal is also a first generation entrepreneur and has nearly two decades of experience working in various brands such as India Times. He has had the privilege to work with some of the best minds at work as well as people like the King of Abu Dabi as well as 2 of the US Senators. He has also handled the position of CEO at IAMSMEofINDIA for nearly two years.

He engaged the students in a positive and constructive session where the students also contributed by coming up with their own innovative product ideas.