Whatever may the organisation be dealing with or whatever may its products or services be, the organisation, in order to continue to make progress, needs to make assure that these products are marketed and sold at a determined price. The dynamism of an organisation therefore depends upon planning not only on the products that it wishes to produce, but also the type, amount, place, price and positioning that it wishes to give to them. An effective marketing system keeps the company not only afloat, but also finds ways and means of understanding competition and making a progress year over year. The research wing of marketing deals with taking stock of the company’s strengths, weaknesses, opportunities and threats.
Furthermore, pre-empting environmental and circumstantial opportunities, government policies (negative or positive) and keeping the organisation away from the ills of recessions or closures is an avenue where philosophers, intellectuals, academicians and scholars can generously contribute.
As one goes up the ladder in the organisation, the number of people or groups of people are tremendously reduced. Executives at the TOP are not operators but are thinkers. The two sides of an organisation wherein one plans and thinks and the other implements and operates are indeed inseparable.
MBAs are, as the term correctly says, Masters, and their mastery is not limited to a particular discipline or is restricted itself to just one particular domain. A whole range of various jobs in industries such as retail, banking, hospitality, media, information technology (IT) and information technology enabled services (ITES), and free-moving consumer goods (FMCG) is available before them.
The MBA in hospitality offered by the Vatel Hotel and Tourism Business School, Sushant University, envisages instilling in students the business acumen so much looked for in the higher echelons of organisations. Marketing, finance, human relations, are the fields required to be looked after, besides the hospitality sector, across all fields throws open many doors for the students, not only in India but in the far corners of the world.
Companies and MNCs are usually looking for MBAs who wish to grow with organisations with job titles such as brand managers, sales managers, marketing managers, product managers, market research analysts, media planners, and Internet marketing managers.
High sounding job titles as these designations may appear to be, the clarity and differentiation on these different titles must somehow be understood. Let us look at them one by one.
A brand manager is responsible for the promotion and placement of the brands of a company and data collection of rival brands.
A sales manager sets sales targets and monitors distribution and customer service.
A marketing manager evolves marketing strategy but also focuses on retaining customers.
A product manager manages the delivery of products to customers and is also in charge of the profitability and market growth of products.
A market research analyst devises methods of data collection, analyses data, conveys the data to the business development team, and helps in evolving marketing strategies.
A media planner selects the means of advertising products and helps the marketing team meet targets.
An Internet/online marketing manager is responsible for a wide range of web marketing avenues such as social media marketing, pay per click marketing, search engine optimization, and website content.
What does a business administrator do?
In business, day-to-day operations are as important as long-term plans for the future. A career in business touches on information technology, leadership dynamics and increasingly on ethics and international relationships. There’s incredible room for growth in the field. When you find the right “fit,” you’ll find that working your way up the ladder may be both challenging and rewarding. Plus, skills you acquire in one capacity will translate into others as your career path evolves.
Many top business executives will get their start working in office administration or in hospitality, retail, sales or operations management. Executives and administrators work in every industry, from one-person businesses to firms with thousands of employees.
Roles of business administrators:
- Establishing and carrying out departmental or organizational goals, policies and procedures
- Directing and overseeing an organization’s financial and budgetary activities
- Managing general activities related to making products and providing services
- Innovating by applying new technologies in the workplace
- Consult with other executives, staff and board members about operations
- Negotiating or approving contracts and agreements
- Appointing department heads and managers
- Analyzing financial statements, sales reports and other performance indicators
- Identifying places to cut costs and to improve performance, policies and programs.
