Gain the Knowledge and Skills Needed to Craft Successful Business Strategy
Economics for Managers will enable you to drive critical business decisions. Explore how businesses approach pricing strategy, evaluate market demand, and differentiate their offerings, and how you can apply those learnings to compete in the marketplace successfully.
Economics for Managers
Economics for Managers
Gain the Knowledge and Skills Needed to Craft Successful Business Strategy
Economics for Managers will enable you to drive critical business decisions. Explore how businesses approach pricing strategy, evaluate market demand, and differentiate their offerings, and how you can apply those learnings to compete in the marketplace successfully.
What You'll Learn
- Develop effective pricing strategies
- Benchmark costs compared to competitors through relative cost analysis
- Apply conjoint analysis to understand what features customers value most
- Understand the power of network effects to drive demand
- Identify sources of competitive advantage through differentiation
About the Professors
Bharat Anand is the Henry R. Byers Professor of Business Administration for Harvard Business School and Harvard University’s Vice Provost for Advances in Learning. He is an expert in digital and corporate strategy, and has studied how new technologies affect what we watch, read, and hear—which you can learn more about in his book, The Content Trap: A Strategist’s Guide to Digital Change. He is a two-time recipient of Harvard Business School’s “Best Teacher” award.
Who Will Benefit
Aspiring Marketing, Strategy, or Consulting Professionals
Explore the world of business through the lens of economics as you prepare for your next opportunity.
Those Considering an MBA
Prepare for the MBA classroom with the program Harvard Business School offers to incoming students.
Mid-Career
Professionals
Understand how markets work and firms compete in order to develop successful business strategy.
Program Structure
Economics for Managers consists of approximately 60 hours of material delivered over an eight-week period. You can complete the coursework on your own time while meeting regular deadlines.
October 2020
Course Start Date: 21st October
Length: 8 Weeks
Regular price $1,600
Enrolment process needs to be completed 2 weeks prior of the program Start Date
This course is also part of our three-course Credential of Readiness (CORe) program—consisting of Business Analytics, Economics for Managers, and Financial Accounting—available for $2,250.
Interested in mastering business essentials in CORe?
Note: Participants that enroll in the Economics for Managers course are not eligible to enroll in the CORe program. And if enrolling in the CORe program, participants are not eligible to enroll separately in the Economics for Managers course.
Stories from Our Learners
Economics for Managers was immensely valuable. Hearing from founders and seeing the power of network effects through various case studies helped me see market opportunities through an entirely different lens. I was able to talk about powerful tools, like conjoint analysis and A/B testing, in interviews. And the market knowledge I acquired helped me refine and expertly craft research reports at my firm. Professor Anand’s engaging style prompted me to continue my education in economic strategy.
The most impressive part of Economics for Managers was the case studies from a managerial perspective, including an analysis of a pharmaceutical company’s pricing of a drug and the ethics of measuring consumers’ willingness to pay for medicine. Due to the cohort’s diversity in experiences and backgrounds, this discussion included the voices of the patient, the manager, and the policymaker.
Economics for Managers gave me a new lens to look at the business world using common economics concepts, such as demand-supply curves, elasticity, equilibrium, markets, and pricing.
Earn Your Certificate
Enroll today in Harvard Business School Online’s Economics for Managers course.
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